Hello! I am a creative practitioner, blending design, communications, and art to imagine new ways of creating change.

For me, design is more than problem-solving. It is a way of shaping meaning and connection. Sometimes it’s found in a quiet gesture: a visual that carries a message, a crafted detail that makes someone feel seen. Other times it takes the form of systems and services, co-created with communities to bring dignity and care into everyday life. My work draws from multiple disciplines — from website and information design to storytelling, artistic techniques, and data humanism. For me, every project begins with a question: how can design make us see, feel, and act differently?

After completing a Bachelor of Commerce with a major in marketing and minor in political science, I began to independently pursue learning opportunities that relate to design thinking and human-centred design.

Through this, I discovered my deep interest in design and its relevance to a wide variety of fields. Combined with my passion for the process of art making, I continue seeking creative design moments. The documentation of these experiences are featured in this portfolio, which takes you along my learning journey.

I am always interested to learn about projects that involve design-related methodologies. You can read more about the work I do here. I am happy to connect! You can send me an email at zeinab@barrad.studio.